Author Archives: Mike King

Anniversaries of Notable Wycombe Groups

Support for Fairtrade increasingly also means support for sustainability and actions to limit climate change. Consequently, it was the Wycombe Fairtrade Steering Group’s pleasure to be represented when Wycombe Friends of the Earth and the Wycombe Environment Centre (Refresh) celebrated their 20th and 25th anniversaries respectively at Trinity United Reformed Church on Weds 4th November 2026.

Anniversary Event Poster

Mike and Sheena King of the Wycombe for Fairtrade Steering Group were among over 60 people who attended this joint celebration which was marked by the attendance of Asad Rehman, the CEO of the Friends of the Earth organization. He delivered an interesting and encouraging message in that despite climate change being a global problem, he stressed the importance of local group raising awareness and engaging with local people through social media and locally arranged events.

Mike Chadwick, the former Coordinator of Wycombe Friends of the Earth from its early days, and Richard Andrews, the current Coordinator recalled notable events over the last 20 years.

Their latest campaign is focusing on the use of plastics and the increasing dangers of plastic waste.

Ellen Hawes from Wycombe Museum spoke about the Wycombe Environment Centre (WEC) and the vital groundwork achieved by Frances Alexander over the first 20 years of the organization. The WEC manages the Refresh store in Church Street and runs a well-attended monthly Repair Café at All Saints Church where clothes, electrical items, watches, and many other household items can be renovated.

The WFoE, WEC and other local organizations had information stall around the edge of the room  which included posters, flyers, and leaflets.

For the full report and images please click the link below to the recent Bucks Free Press article.
https://www.bucksfreepress.co.uk/news/26702339.wycombe-friends-earth-celebrates-20-year-anniversary

Mike King
Chairman Wycombe For Fairtrade

Fairtrade Themed School Assemblies delivered by the Wycombe Steering Group

This is a summary of Wycombe For Fairtrade’s requested visit to St Joseph’s Catholic Primary School in Thame on 3rd November 2026 to present two Fairtrade-themed assemblies.

A huge thank you from the rest of the Wycombe For Fairtrade Steering Group for Lesley Hatton’s and Sarah Moroz’s combined efforts on this.

Lesley delivered two engaging presentations to the KS2 and KS1 groups, totalling around 140 pupils, at St Joseph’s Catholic Primary School in Thame last Tuesday. The presentation had the right blend of facts, images, videos, a game, and songs, together with a very practical quiz which engaged both pupil cohorts.

Lesley presenting the Fairtrade video to KS2 pupils. Items on the table infront of the screen will be used in a Fairtrade shopping game

Sarah masterminded the Fairtrade products shopping game which occupied the pupils’ attention and interest throughout.

The Deputy Head of the school, Sarah-Jane Morrissey, was very welcoming and helpful, as were the teachers we met. We were very impressed with this school, with both its equipment and the friendly learning environment and positive atmosphere. I think that Sarah Jane was impressed with the presentations and with the level of pupil participation. The children certainly sang the Fairtrade songs embedded within the presentation with gusto, and they were totally absorbed by Pablo the Super-Banana! Most of the pupils got all 5 correct answers to the Fairtrade Quiz questions, which underlined that understanding and learning had taken place.

I think that it was a win-win situation today – our presence helped St Joseph’s Catholic School along the road to achieving the next stage of their CAFOD sponsored “Live Simply” award, and it benefitted Wycombe For Fairtrade enormously by providing us with an up-to-date Fairtrade session within a primary school, which was part of our strategy to engage and introduce more youngsters to the existence and purpose of Fairtrade. The fact that we were requested by the Deputy Head to do another Fairtrade assembly in 2027 was especially rewarding, and hopefully, the images generated by both the Deputy Head and me will help to spread the word to other primary schools in the area. 

Lesley’s hard work in putting together presentations for two primary school age groups, certainly paid off and meant that we now have two valuable Powerpoint resources to utilize and repeat in other primary schools in High Wycombe, should the opportunity present itself in the future. We won’t have reinvent the wheel!

It was a very constructive and productive exercise today which more than justified the combined time and thought in putting these two 20-minute Fairtrade – themed assemblies together. Hopefully, the children would have been given their Fairtrade stickers at the end of the day by the teaching staff and over their family meal on Tuesday evening, pupils were busy indoctrinating their parents to buy Fairtrade products on the next visit to their Thame supermarket.

A big thank you again to both Lesley and Sarah for making this happen and giving Wycombe For Fairtrade a valuable opportunity to talk about Fairtrade to a whole primary school.

Mike King
Chairman, Wycombe For Fairtrade

International Fair Trade Towns Conference Brussels – Day 3 – 11th October 2026

VUB University of Brussels. Auditorium for plenary conference sessions.

Fair Tour promoting fair and sustainable cafes, World Shops, supermarkets, either on foot or by bicycle. Operating in several Belgian towns and cities. Idea is to visit Fairtrade outlets, obtain a stamp in a passport which can be redeemed for a free or reduced Fairtrade product.

Inspiration and innovation from Fair Trade Towns campaigns in Belgium -“Have you met the Little Fairtrade Monsters yet?”. Supermarket campaign aimed at children during World Fair Trade Week.

International Fair Trades Towns Conference – Brussels – October 2026 – Ozfair Fairtrade Shop

Sheena King outside the Ozfair Fairtrade ShopSheena King outside the Ozfair Fairtrade Shop, one of three located in Brussels.

In addition to the usual Fairtrade food and drink, this shop offered a wide selection of women’s and men’s clothes from socks and jackets to hats and shoes

Ozfair also offered a wide selection of locally grown fruit, vegetables, natural grains, from sustainable and/or organic producers. Thus procurement supported local farmers and growers as well as vulnerable Global South producers.

International Fair Trade Towns Conference Brussels – Day 2 – 10th October 2026

Day 2 Visit to Ghent Fairtrade. Hands-on Fairtrade barrista coffee making experience outside workshop building

Slide presentation and workshop focused on reducing forced labour in the electronics, components, and electric vehicles industies and advocating more reuse and re-purposing of parts, decreasing relience on primary product use.

International Fair Trades Towns Conference – Brussels – October 2026 – Meeting with connections from Costa Rica

Mike and Sheena King with Carlos Andres Bolanos at the CoopeVictoria display stand. Wycombe For Fairtrade linked with the Fairtrade coffee and sugar CoopeVictoria cooperative in 2021 along with the nearby town of Grecia.

Mike and Sheena King with Carlos Andres Bolanos

Carlos Bolanos, a producer and Board Member from CoopeVictoria Fairtrade cooperative in Grecia, Costa Rica, displaying a variety of coffees from CoopeVictoria in the marketing and network room.

“Fairtrade and Sustainability” Presentation

There follows a summary of a presentation given on 30th July 2026 by the chairman of Wycombe for Fairtrade, Mike King, to undergraduate Level 5 Responsible Business international students at Buckinghamshire New University.

Mike King was invited by the course leader, Dr. Favour Evwerhamre to deliver this 1 hour 30-minute Fairtrade and Sustainability lecture and discussion focusing on his 18-year experience of Fairtrade advocacy.

Students were engaged and attentive inspired by Fairtrade Devine chocolate samples to aid concentration! Despite a video embedded in the powerpoint slide presentation failing to display, student feedback and response was very positive.

Both the Course Leader and the module leader, Adrianna Flores, were enthusiastic to continue my contribution and input during the 2026/2027 academic year with an invitation to deliver similar content to a Level 3 Responsible Business undergraduate group in October 2026.

This was a very enjoyable, rewarding, and constructive session, communicating with young people from different cultures and international backgrounds. I am looking forward to further collaboration with these and other academics in the College of Leadership and Innovation at Buckinghamshire New University in the future.

I beg your pardon. Did you just say free trade can be Fair Trade?

Publication

The full article was published in the Journal of Fair Trade Volume 7, Issue 1, May 2026. It can be viewed at https://www.scienceopen.com/hosted-document?doi=10.13169/jfairtrade.7.1.0004

Authors

Tony Brauer, Hajrija Dergic and Michael King

Abstract

Can free trade be Fair Trade? We use a systemic approach to look at society in terms of community, governance and the market. For these three to work well together, we need to value feelings, analysis and facts.

The feelings and beliefs of the community are the basis of ethics, rational analysis should be the basis of political negotiation; and facts about market outcomes are necessary to make sensible decisions about how the market (and other social institutions) should work.

In the case of the market, it is not enough to say that if traders are allowed to act freely everything will work out for the best. If the fortunate are granted freedom to act, there must also be freedom from poverty, injustice and environmental harm for everyone. Only when the market offers freedom from … as well as freedom to … does free trade become Fair Trade.

Councillor Lesley Clarke cutting the ribbon to officially open the new College of Leadership and Innovation Hub at the Brunel Engine Shed on Friday 10th May 2026.

Launch of BNU’s College of Leadership and Innovation Hub

Brunel Engine Shed. 11.00am to 2.00pm. Friday 10th July 2026.

Wycombe For Fairtrade was invited to the official launch of the new College of Leadership and Innovation at Buckinghamshire New University in the newly opened Brunel Engine Shed. After the welcome by Dr. Leah Fox, Dean of the College for Leadership & Innovation, and Dr. Muhammad Akhtar, Dean of Research and Knowledge Exchange, there was a 50-minute presentation and discussion by a panel of 4 local experts on what constituted innovation. Panellists agreed that the central links concerning innovation were networking and connectivity.

Wycombe For Fairtrade display table with posters, flyers, pamphlets, badges, and Fairtrade Devine chocolate samples which proved very popular. The Grecia – High Wycombe Fairtrade Towns Partnership banner also attracted interest in a conference devoted to connectivity.

Mike King was one of the 4 expert panellists giving outlines and examples of successful collaborations, innovations, and partnerships locally and internationally. It was excellent opportunity to liaise with new Buckinghamshire New University Business Management lecturers inputting information about Fairtrade and Sustainability and Innovation. Valuable . links were also made with three international students from Nepal (tea), Sri Lanka (tea), and Costa Rica (coffee).

After the welcome addresses the Leadership and Innovation Panel answered questions from academics, local business entrepreneurs and representatives from local organizations with interest in innovation and connectivity.

Mike King, Chairman of Wycombe For Fairtrade, was one of the panellists. Wycombe For Fairtrade also had a well-located information stall, with flyers, posters, a selection of Fairtrade products including Fairtrade chocolate samples, plus the High Wycombe – Grecia Fair Trade Towns Partnership Banner. The information table was manned by Mike King who answered questions from academic staff and students.

After Councillor Lesley Clare cut the ribbon to formerly open the Brunel Engine Shed to future exhibitions, conferences, and presentations, there was an excellent buffet to enjoy as well as the opportunity to talk with Asian small business owners and local educationalist keen on expanding entrepreneurship in and around High Wycombe.