Author Archives: Mike King

“Fairtrade and Sustainability” Presentation

There follows a summary of a presentation given on 30th July 2026 by the chairman of Wycombe for Fairtrade, Mike King, to undergraduate Level 5 Responsible Business international students at Buckinghamshire New University.

Mike King was invited by the course leader, Dr. Favour Evwerhamre to deliver this 1 hour 30-minute Fairtrade and Sustainability lecture and discussion focusing on his 18-year experience of Fairtrade advocacy.

Students were engaged and attentive inspired by Fairtrade Devine chocolate samples to aid concentration! Despite a video embedded in the powerpoint slide presentation failing to display, student feedback and response was very positive.

Both the Course Leader and the module leader, Adrianna Flores, were enthusiastic to continue my contribution and input during the 2026/2027 academic year with an invitation to deliver similar content to a Level 3 Responsible Business undergraduate group in October 2026.

This was a very enjoyable, rewarding, and constructive session, communicating with young people from different cultures and international backgrounds. I am looking forward to further collaboration with these and other academics in the College of Leadership and Innovation at Buckinghamshire New University in the future.

I beg your pardon. Did you just say free trade can be Fair Trade?

Publication

The full article was published in the Journal of Fair Trade Volume 7, Issue 1, May 2026. It can be viewed at https://www.scienceopen.com/hosted-document?doi=10.13169/jfairtrade.7.1.0004

Authors

Tony Brauer, Hajrija Dergic and Michael King

Abstract

Can free trade be Fair Trade? We use a systemic approach to look at society in terms of community, governance and the market. For these three to work well together, we need to value feelings, analysis and facts.

The feelings and beliefs of the community are the basis of ethics, rational analysis should be the basis of political negotiation; and facts about market outcomes are necessary to make sensible decisions about how the market (and other social institutions) should work.

In the case of the market, it is not enough to say that if traders are allowed to act freely everything will work out for the best. If the fortunate are granted freedom to act, there must also be freedom from poverty, injustice and environmental harm for everyone. Only when the market offers freedom from … as well as freedom to … does free trade become Fair Trade.

Councillor Lesley Clarke cutting the ribbon to officially open the new College of Leadership and Innovation Hub at the Brunel Engine Shed on Friday 10th May 2026.

Launch of BNU’s College of Leadership and Innovation Hub

Brunel Engine Shed. 11.00am to 2.00pm. Friday 10th July 2026.

Wycombe For Fairtrade was invited to the official launch of the new College of Leadership and Innovation at Buckinghamshire New University in the newly opened Brunel Engine Shed. After the welcome by Dr. Leah Fox, Dean of the College for Leadership & Innovation, and Dr. Muhammad Akhtar, Dean of Research and Knowledge Exchange, there was a 50-minute presentation and discussion by a panel of 4 local experts on what constituted innovation. Panellists agreed that the central links concerning innovation were networking and connectivity.

Wycombe For Fairtrade display table with posters, flyers, pamphlets, badges, and Fairtrade Devine chocolate samples which proved very popular. The Grecia – High Wycombe Fairtrade Towns Partnership banner also attracted interest in a conference devoted to connectivity.

Mike King was one of the 4 expert panellists giving outlines and examples of successful collaborations, innovations, and partnerships locally and internationally. It was excellent opportunity to liaise with new Buckinghamshire New University Business Management lecturers inputting information about Fairtrade and Sustainability and Innovation. Valuable . links were also made with three international students from Nepal (tea), Sri Lanka (tea), and Costa Rica (coffee).

After the welcome addresses the Leadership and Innovation Panel answered questions from academics, local business entrepreneurs and representatives from local organizations with interest in innovation and connectivity.

Mike King, Chairman of Wycombe For Fairtrade, was one of the panellists. Wycombe For Fairtrade also had a well-located information stall, with flyers, posters, a selection of Fairtrade products including Fairtrade chocolate samples, plus the High Wycombe – Grecia Fair Trade Towns Partnership Banner. The information table was manned by Mike King who answered questions from academic staff and students.

After Councillor Lesley Clare cut the ribbon to formerly open the Brunel Engine Shed to future exhibitions, conferences, and presentations, there was an excellent buffet to enjoy as well as the opportunity to talk with Asian small business owners and local educationalist keen on expanding entrepreneurship in and around High Wycombe.

Signing of the Friendship & Cooperation Agreement between the Fairtrade Twin Towns of High Wycombe and Kelkheim (Taunus)

Saturday 23rd May evening was the 40th Anniversary Dinner of the High Wycombe – Kelkheim Twin Town Association at Hazlemere Golf Club. Over drinks, we were entertained by the Kelkheim OBE Brass Band and the Chiltern Hills Brass Band on the patio.

After the excellent dinner and speeches, the highlight of the evening was the signing of the Friendship Cooperation Fairtrade Towns Agreement between High Wycombe and Kelkheim (Taunus/ Region), in both English and German. Three copies of the Agreement had been previously signed by the Kelkheim Mayor, Albrecht Kundiger, and the First Councillor, Dirk Hoffmann, who were not at the ceremonial signing.

The Twinning Commissioner, Wolf-Dieter Hasler, signed for Kelheim, followed by the new High Wycombe Mayor, Imran Hussain, then Councillor Lesley Clarke, and lastly, Mike King, Fairtrade Coordinator of High Wycombe.

Following Mike King’s “Thank You” speech, Christine gave Fairtrade chocolates to all the guests. Great promotion!

It was an amazing event to have been involved with, and extra special that the signing of the agreement coincided with the 40th Anniversary celebration of the High Wycombe – Kelkheim . Town Twinning Association. It was a privilege to be part of this very special occasion among colleagues and friends from Kelkheim.

Christine and Carolin Michel

High Wycombe Twin Town Association hosting Kelkheim (Taunus) guests for May Bank Holiday Weekend 22nd and 23rd May 2026

Friday 22nd May 2026.

Mike and Sheena King hosted Christine and her daughter, Carolin. Christine is a member of the Kelkheim City Council and the Kelkheim (Taunus) Fairtrade group.

Saturday 23rd May 2026

After a late-night arrival on Friday evening, there were plenty of varied events arranged by the High Wycombe Twin Town Association to occupy their time and interest. Few of the Kelkheim delegation had witnessed the famous, ancient, and unique, “Mayor’s Weighing In Ceremony” before which takes place in front of the Guildhall annually. The newly elected Mayor of High Wycombe in his robes and chain of office, with the town crier and other councillors in formal dress. The outgoing mayor is weighed first, then the new in-coming Mayor, and then all the High Wycombe councillors. If they weigh more than last year, then the Town Crier calls out “And Some More” i.e. they have grown fat at resident’s expense. If their weight is the same or councillors have lost weight, then the call is “And No More”, with cheers from the crowd.

After an hour, the mayor, councillors, and local armed services personnel parade to the town hall, where Kelkheim City Councillors were formally welcomed at the Town Hall with speeches from the incoming and outgoing mayors of High Wycombe and a buffet lunch enjoyed, entertained by both the Kelkheim Brass Band and local Chiltern Hills Brass Band.

Fairtrade Stall at Pann Mill Open Day, Sunday 10th May 2026, 11am to 5pm

Mike and Sheena King with Downley Coop Store manager

Members of the Fairtrade for Wycombe steering Group were at this event to provide visitors to their stall with information on the progress of Fairtrade In High Wycombe and the world as a whole.

Thanks to the generosity of the Co-Op and Christ the Saviour King church, a ‘not to be missed’ tombola was in action. And there were Fairtrade products for sale.

Wycombe Fairtrade Stall Setup 10:20am
Details of Pann Mill and its events can be found at https://www.pannmill.org.uk

Wycombe For Fairtrade Steering Group members took part in this interesting all-day event along with many other voluntary organizations and stallholders in High Wycombe. The cold wind did not seem to put off the numbers of visitors attending. 

In addition to selling Fairtrade products (£150.00 approx), our Tombola stall had a steady stream of visitors. We were very grateful to the Mid-counties Cooperative for gifting us a £50.00 voucher. We used this to buy a range of Fairtrade products from the local Downley Cooperative Store for our tombola prizes.  It drew people to the stall and was extremely popular, generating great joy to the delighted winners.

Some winners were pleased to be photographed with their prizes. These are shown below and will be sent to the Mid-Counties Cooperative Communities Team, illustrating the joy and happiness this donation helped to generate.

Grecia  High Wycombe Mayor’s Video Conference

Attendees:

Majid Hussain – High Wycombe Mayor

Donald Quesada Rodriguez       – Mayor (Alcalde) of Grecia

Lesley Clarke                                     – High Wycombe Town Councillor & Fairtrade supporter

Shirley Salazar Porras                   – Grecia Fair Trade Town (Organizer and Host)

Marvin Olviedo                                 – General Manager CoopeVictoria

Mariella                                                – General Manager (Deputy) CoopeVictoria

Esteban Zamora                               – Commercial Manager CoopeVictoria (English speaker)

Daylin Frances Anchia                   – Sustainability Manager, CoopeVictoria (English speaker)

Grettel Aragon Ramirez                 – Executive Director – Grecia Chamber of Commerce

Mike King                                            – Chairman, Wycombe For Fairtrade

Claudia Mangoldt                            – Interpreter

Online Meeting Summary

This was the first meeting of Grecia and High Wycombe Mayors, Grecia and Wycombe Fairtrade Towns groups, and the managers of CoopeVictoria for nearly 3 years, and provided an excellent opportunity for the new mayors and new personnel at CoopeVictoria to meet each other for the first time and regenerate our partnership.

The online Teams conference was conducted in a very informal, friendly, open, and respectful atmosphere. Despite some technical glitches at the start, there was ample time for everyone to introduce themselves – name, role, and interests. Claudia Mangoldt kindly acted as translator between the Grecia and Wycombe delegations. Sadly, two people from WFTO/CLAC who were invited, including Maria Angela Zamor Chaves who used to work for CoopeVictoria, were unavailable.

The Grecia Mayor, Donald Quesada welcomed everyone and together with the CoopeVictoria managers, thanked the High Wycombe mayors and Wycombe For Fairtrade for their continued interest, support, and motivation in continuing this Fair-Trade Town relationship and in promoting Grecia and CoopeVictoria Fairtrade products. The Grecia Mayor extended invitations to all the Wycombe members to visit Costa Rica and Grecia in particular. This was echoed by all the CoopeVictoria managers too! Majid reciprocated by inviting the Grecia Mayor and the senior managers of CoopeVictoria to visit High Wycombe as well. This was an introductory meeting essentially which took some months to organize to set dates and times that would be convenient for all participants.

Personally, it was very gratifying to reconnect with Marvin Olviedo and Shirley Salazar who I met when Sheena and I visited Grecia in 2022. It was also satisfying to finally meet and talk with Donald Quesada Rodriguez, the new mayor of Grecia as well as two new CoopeVictoria senior managers, Daylin and Esteban., both fluent English speakers and very approachable.

Analysis

  • Re-established contact with Grecia Mayor, Grecia Fair Trade, and CoopeVictoria senior management.
  • Grecia is High Wycombe’s Fairtrade Partner Town with informal links starting in 2018 and formally ratified in May 2020.
  • This constructive meeting demonstrated that the High Wycombe Grecia relationship was still strong and there was mutual interest to continue to develop this partnership into the future involving some possible joint projects, so further cementing our links.
  • This partnership between High Wycombe and Grecia Fairtrade Towns also includes CoopeVictoria, a 3000 – farmer Fairtrade coffee and sugar producer cooperative.
  • It was agreed that Esteban Zamora would in the next 3 weeks set up a Teams meeting with me (and any other interested Wycombe For Fairtrade group member) to discuss a project to engage with local coffee roasters and independent cafes, to sample CoopeVictoria Fairtrade coffee beans.
  • Daylin Achin, the Sustainability Manager, was also keen to re-establish a link between a High Wycombe and Grecia secondary school. According to her email reply, she will arrange a Teams meeting to discuss a plan within the next three weeks. Daylin was supportive of the idea to engage with young people and promote Fairtrade through education.
  • Judging by the numbers of senior CoopeVictoria managers present in the meeting and the Chamber of Commerce Executive Director, Grettel Aragon Ramirez, Grecia value and appreciate the partnership with High Wycombe highly and Wycombe For Fairtrade’s continuing promotion of Grecia and the Fairtrade Cooperative. Our motivation and openness were also noted and mentioned.
  • The Grecia Team seemed to be impressed that Wycombe For Fairtrade was hoping to formerly link up with the Fairtrade Town of Kelkheim in Germany this year. Kelkheim and High Wycombe have been Twin Towns for over 40 years.
  • This online meeting, which was recorded by CoopeVictoria/Grecia Fairtrade was vital in updating our contact with our partner town and provides evidence of our international links with a Fairtrade Town in the Global South, in addition to continuing Wycombe Foir Fairtrade’s connection with a Fairtrade certified producer.

Mike King
Chairman, Wycombe For Fairtrade

Meeting between the Kelkheim and Wycombe For Fairtrade Groups

Kelkheim Rathaus. Committee Room. Sat 25th October 2025 1.30pm to 2.30pm.

Attendees

Christine Michel (Kelkheim Fairtrade Town Deputy Chair and Councillor)
Her daughter (Translator)
4 Other Kelkheim Steering Group members.
Sheena King (Wycombe For Fairtrade – Treasurer)
Mike King (Wycombe For Fairtrade – Chairman)

Introductions

Sheena and I were warmly welcomed to Kelkheim and presented with bags of Fairtrade Kelkheim coffee, sourced from Brazil, but roasted locally.

Photographs of Individuals

Kelheim Powerpoint Presentation

Christine showed us a Powerpoint presentation highlighting when Kelkheim became a Fairtrade Town in 2018, its local achievements, events, and activities, as well as belonging to the Main-Taunus Fairtrade Region where other towns in the area provide tips, ideas, and assist with stalls such as the “clothing exchange”. Kelkheim is also an active member of the ECCAR organization, the European Coalition of Cities Against Racism.

Photographs of Musicians

Kelkheim Fairtrade Promotional Events 2025

There is an annual Fairtrade Week as well as a Town Festival Day with information stands and a “knitted sofa”.

Creating a Fairtrade “Children’s Café” where youngsters can learn about “The Journey of Fairtrade Bananas” in a playful way of understanding how farmers grow them, export them, and how to recognize Fairtrade bananas on supermarket shelves by the Fairtrade logo. The event also includes competitions to draw the Fairtrade logo together with giving a Fairtrade present to the parents.

There are also regular Fairtrade cake sales with proceeds going to local good causes.

Kelkheim Fairtrade also support a regular Saturday “Repair Café” to underpin their sustainability interests.

Twice a year, the Group supervises a clothes and Christmas decoration exchange stall. No money changes hands, just the clothes and decorations. Young people are invited to volunteer.

They tend not to run too many Fairtrade food stalls, preferring people utilize the fairtrade grocery and retail stores in Kelkheim.

The Kelkheim Fairtrade Town group are very innovative. During the Fairtrade Festival in 2025, members devised 26 different varieties of Fairtrade soup, each with several Fairtrade ingredients. Each member makes 10 to 20 liters, with guests and visitors voting for the best soup. Fairtrade cakes are sold to recoup expenses for the soup, with some money being donated to local charities. The winner this year was a scampi soup, very popular with the children. Over 1000 people came to the all-day long soup tasting event. This seemed to be a great idea to promote Fairtrade across age groups but also to prompt adults to think about Fairtrade products and ingredients in a range of everyday recipes.

Photographs of Groups

Kelkheim Fairtrade Organizations

Grocery and Retail Stores x 8

Restaurants and Cafes x 2

Education Institutions x 7

Clubs x 3

Kelkheim Municipal Government – Procurement

Sustainable Partner Organizations

Catholic Churches

President of the State Parliament of Hesse

Kelkheim’s Plans for 2026

Frankfurt has been selected to host the Annual Democracy and Diversity for Everyone Event featuring over 1000 separate events during 2026. Kelkheim is hosting a Crocheting display and visitors’ skills day. This will also involve schools and sports clubs’ competitions, some with Fairtrade themes.

Kelkheim is also planning a “Fairtrade Bake Off”, devising as many recipes as possible using Fairtrade certified ingredients like chocolate, sugar, and nuts.

Wycombe For Fairtrade: Past Events and Future Plans

Mike King outlined some of Wycombe For Fairtrade’s past events and future plans – locally, nationally, and internationally. I think that Kelkheim Fairtrade members were impressed with our work with local schools, the local university, the strong link with the Embassy of Costa Rica, and the Fairtrade Town Partnership with Grecia and CoopeVictoria in Costa Rica and coffee project.

Kelkheim – High Wycombe Fairtrade Town Partnership Agreement – Draft Proposal

Kelkheim Fairtrade Town are already twined with a French Fairtrade town near Lyon.

At the end of this very positive, constructive, and mutually productive meeting, Mike King distributed copies in both English and German for the Kelkheim Fairtrade Town Steering Group to consider a suggested draft proposal for a Kelkheim – High Wycombe Fairtrade Town Partnership Agreement based on the Fairtrade principles of friendship, understanding, and cooperation.

Such an agreement would be in addition too, but separate from, the “Twin Town Agreement between High Wycombe and Kelkheim”, which was ratified in 1985. Thus this visit was celebrating the 40th Anniversary of the Twin Town Agreement. Our very generous hosts, Klaus and Rossvite Fahrner, were also members of the Kelkheim Fairtrade Steering Group.

Mike and Sheena King
Chairman and Treasurer
Thursday 30th October 2025

Wycombe for Fairtrade Activity Mid-October to Early-December 2025

Sunday 19th October 2025 from 10.00am.

Wycombe For Fairtrade Stall at Christ The Servant King Church, Sycamore Rd., Booker.

Wycombe For Fairtrade will be holding a Fairtrade stall of food and artisan products after the 9.00am and the 10.45am services at Christ The Servant King Church.

Wednesday 22nd October 2025.From 10.30am.

Christ The Servant King Church, Community Café Fair Trade Quiz.

Mike King will be running a Fair-Trade Quiz with questions relating to Fairtrade products. The winning team will receive a Fairtrade  prize.

Friday 24th to Sunday 26th October 2025.

High Wycombe Twin Town Association visit to Kelkheim, Germany for the 40th Anniversary Celebrations.

Mike and Sheena King are members of the HWTTA and are travelling with the Mayor’s party. We plan to meet with the Kelkheim Fairtrade Town Group on Saturday afternoon discussing joint Fairtrade collaboration projects, and even the possibility of a formal Fair Trade Town Partnership, focusing on promoting our respective towns, Fair Trade concepts, and friendship.

Wednesday 19th November 2025 – Morning

The Mid-counties Cooperative are providing an opportunity for Wycombe For Fairtrade to be filmed at Hazlemere Cooperative Store promoting Fairtrade while explaining the details of how we fully utilized a generous Community Grant for Mid-counties Coop to fund a Fairtrade tombola stall at Pann Mill Open Day back in May 2025.

Saturday 6th December 2025. 10.00am – 4.00pm

Christmas Craft Fair at All Saints’ Parish Church, High Wycombe. Fair Trade Stall with possible Fairtrade Tombola prizes donated by Mid-counties Cooperative Stores.

Sunday 7th December 2025 from 3.00pm

The Mayor’s Festival of Carols. All Saints Parish Church, Church St, High Wycombe HP11 2DE. Wycombe Fairtrade Steering Group providing Fairtrade teas, coffees, drinking chocolate, and juice to participants and guests.

Christian Aids’ 80th Anniversary

Christian Aid is an international organisation of more than 900 staff working to end poverty. They believe that local people in poor countries are the real experts on poverty. So they support more than 700 local organisations, because they’re best placed to understand the causes of poverty and how to fight it.

Fairtrade works with similar aims and in similar ways. It was therefore appropriate that Wycombe for Fairtrade’s chairman and treasurer attended the event that celebrated Christian Aid’s 80th anniversary.

Welcome Address by Vicar of St Martin’s in the Fields to the 80th Anniversary of Christian Aid Lecture

Here I Stand
The Christian Aid Annual Lecture – with Mariana Mazzucato
St Martins in the Fields
Monday 6th October 2025. 7.00 – 8.30pm

Professor Mariana Mazzucato, a world-renowned economist, brings new vision to economics that can tackle global issues and confront international inequalities on our threatened planet.

Prof Mariana Mazzucato speaking at the Christain Aid 80th Anniversary Lecture

She focused on 5 elements that needed to be addressed:

  • Meaning and direction of the economy
  • The objectives that need setting
  • Knowledge sharing and working together at local, national, and international levels.
  • Transparency and Accountability – Who owns what? Who benefits? How and Why?
  • Economics for the Common Good, Inclusivity and collective action and more public – private partnerships to include giving marginalized people a voice.

There is an embedded video of the lecture below. It is about 60 minutes long with 30 minutes of questions and answers, some from the floor, but other questions from a former Chief Political and International BBC journalist.