18th IFTTC 29th August to 1st September 2025 – First Panel Question

IFTTC Expert Panel

First Panel Question: “What are the key challenges facing the movement right now?”

Bernard Outah, Regional Director of the World Fair Trade Organization – Africa, talked about:

  • Being a fair trade country was not a badge but a call to action.
  • There was a gap between produc1ers and sellers.
  • We must change global trade rules that are unfair.
  • We need to see the movement grow in the South as there aren’t
    many fair trade countries in the Global South.
  • We should build on connections between north and south (which
    is exactly what was happening at the conference).

Emihle Mbuli, Young WFTO Africa Advocate, commented that:

  • The youth is the base of the future.
  • The youth is the bridge.
  • The youth are caged due to inequalities and are looking for opportunities to make a difference.
  • Fair trade can reduce youth unemployment and gender inequalities.

Elena Fernandez-Lee, Education Campaigning Manager, UK Fairtrade
Foundation, spoke about:

  • There is a gap between youth in schools and universities with their communities.
  • Young people tend not to trust institutions.
  • The young people are instinctive digital campaigners.
  • We need to learn how to campaign with youth.
  • We have to appreciate that young people obtain their information
  • in different ways.
  • Currently the far right dominates traditional communication
  • methods. The young people don’t listen to those platforms.
  • Now, only 30% of the UK population thinks that democracy works.
  • Only 8% of population think that individual action works.

Milan Bhattarai, Director, Get Paper Industry, Nepal, stated that:

  • Get Paper was a handmade paper manufacturer who started 30 years ago.
  • They only use recycled paper and will not cut down trees to make it.
  • Currently every tonne of paper comes from 17 trees being cut down.
  • Every tonne of paper that Get Paper Industry exports they plant 17 trees.
  • They train people in how to make paper, decorative boxes, as well as skills in leadership, especially women.

Luis Heller, Administration Manager, Allpa & Board Member, and WFTO
Latin America, reported that:

  • Fairtrade has to integrate communities to change the trade
    situation.
  • We need to challenge human rights abuses and advocate for
    fairer economic systems.
  • We should break the ice between Global North & South
    disparities.
  • Participation of all people in the process is very important.

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